"Sharing my knowledge and experience in the event industry on how to curate a standout brand, that in turn increases sales, is something I’m very proud of." Kaleigh Wiese
LABEL by Meldeen | Meldeen
Growth is one of the pillars of Wedding Network Texas. We strive to bring you the best content each and every time.
That's why we're bringing a branding expert this month!
We've been fortunate enough to connect with Kaleigh Wiese, LABEL by Meldeen, and she is excited to share with wedding professionals this incredible information about strategic branding during these challenging times.
With the impact of COVID-19, Kaleigh will discuss what you need to do now to be ahead of the competition.
In this live meeting, you'll learn:
- How to Get the Right Clients to Choose You
- Targeting Millennial and Gen Z 2020/2021 Couples
- Identifying Your Ideal Client
- Auditing for a Strong Brand
- Visual and Font Psychology and Color Theory
- 11 Ways to Polish your Brand during COVID19
Kaleigh Wiese is an endless creator, visual branding educator, entrepreneur, and public speaker. She has worked her entire career helping creatives find their visual voice. She found Méldeen in 2008, a luxury branding and paper goods company focused on designing unique touch-points throughout the wedding experience. LABEL by Méldeen launched in 2018 with resources and services to help event pros and creative find their brand voice and visually share their companies uniqueness.
Through her work in the industry, she has been featured in The Huffington Post, Entrepreneur.com, Fortune.com Martha Stewart Weddings, Grace Ormonde and has shared trends at Wedding MBA, WIPA, ILEA and other niche creative workshops across the country offering tips for growing your business through visual marketing. In 2020, she has launched her fourth year partnership with WeddingPro (formerly The Knot & Wedding Wire) focusing on sharing her message of strategic brand techniques across the country. When she’s not on the go, you can find her at home in Austin, Texas experimenting in the kitchen, with a book in hand or boating with her husband, Michael, and their two rescue pups, Charlie and Jack.